feat(seo): tenant-driven meta tags, sitemap/robots, reduced-motion, docs

Completes the rest of Sprint 28 on top of the earlier admin-scoped
a11y/skeleton pass (576f260):

- SeoService.resetToDefaults() now reads real bootstrap.seo.default /
  branding instead of hardcoded placeholder text + a broken
  /og-image.jpg reference; auto-reapplies via an effect() whenever
  bootstrap (re)loads, same pattern as UiRuntimeFacade.
- New public/sitemap.xml (static baseline, documented per-tenant-dynamic
  limitation) + public/robots.txt Sitemap directive and admin/editor
  Disallow rules.
- Global prefers-reduced-motion override in styles.scss covering every
  existing hover-transform/fade-in/shimmer animation in one place.
- New adminProducts/adminUsers/adminMonitoring/adminAnalytics
  empty-state i18n keys (en/ru/hy) for this sprint's skeleton/empty-state
  consistency fixes.
- docs/KNOWN-ISSUES.md: logged a newly-found, much larger pre-existing
  gap (~178 missing adminXxx.* i18n keys across the whole admin
  backoffice) - deferred to Sprint 29's translation validation, not
  fixed here.
- docs/BACKEND.md: new item 17 (sitemap generation gap).
- docs/ADMIN.md, docs/SPRINT-PLAN.md: rewritten Sprint 28 sections to
  describe the full, combined scope (both commits) instead of the
  earlier admin-only framing.

Co-Authored-By: Claude Sonnet 5 <noreply@anthropic.com>

docs/ADMIN.md

@@ -416,35 +416,113 @@ routes at all, this is a net-new admin section.
 - **Export**: CSV of the sales series (client-side `Blob` download, same
   pattern as Orders/Transactions).
 
-## Sprint 28 - Marketplace Polish (scoped to admin/*)
+## Sprint 28 - Marketplace Polish
 
-Scoped down (user decision) from a full marketplace-wide audit to the 8
+Full scope per `docs/SPRINT-PLAN.md`: Lighthouse/a11y sweep, animations,
-admin features built in Sprints 20-27, since those were the newest and
+skeleton/empty/error state consistency, responsive fixes, SEO/meta/social
-least-reviewed surface. Not a rewrite - targeted fixes only:
+preview/robots/sitemap. Landed across two commits in the same session (an
+earlier, narrower "admin/*-only" pass, then this session's follow-up
+completing the rest of the brief) - this section describes the combined,
+final result, not just the later commit.
 
+- **Design-system consistency (skeleton/empty states)**: audited every
+  admin section built in Sprints 20-27 against the shared `app-skeleton` /
+  `app-empty-state` primitives (`shared/ui/skeleton`, `shared/ui/empty-state`,
+  see their own "add reusable ... primitive" commits). Before this sprint,
+  `admin/products`, `admin/users`, `admin/monitoring`, and `admin/analytics`
+  had a `loading` facade signal that was never read in the template (blank
+  table during fetch, no empty-state fallback); `admin/categories`,
+  `admin/orders`, `admin/transactions`, and the media library already had
+  `app-empty-state` but no loading skeleton; `admin/dashboard`'s card
+  component used a hand-rolled shimmer `<div>` + ad-hoc `<p>` text that
+  pre-dated the shared primitives. Fixed: all eight now show `app-skeleton`
+  rows/cards while `loading()` is true, then either `app-empty-state` (new
+  `adminProducts.emptyTitle`/`adminUsers.emptyTitle`/
+  `adminMonitoring.eventsEmptyTitle`/`adminAnalytics.topProductsEmptyTitle`
+  + description keys added to `translations.ts`/`en.ts`/`ru.ts`/`hy.ts`) or
+  the populated table. `admin-dashboard-card.component.html`'s loading case
+  now renders `<app-skeleton shape="rect" height="24px" width="60%" />`
+  instead of its own shimmer CSS (removed the now-dead
+  `dashboard-card__skeleton` rule + keyframes). Deliberately left as ad-hoc,
+  single-line text (not migrated to `app-empty-state`): the dashboard card's
+  compact `empty`/`error`/`pending-backend` states and the Recent Activity
+  panel's "no activity" line - both are one-line micro-copy inside a dense
+  stat-card/panel layout where `app-empty-state`'s icon slot + `xl` padding
+  would look oversized relative to their context, not a fit for the
+  primitive as designed.
 - **Accessibility**: every bare `<select>` across `admin/categories`,
   `admin/products`, `admin/orders`, `admin/transactions`, `admin/users`,
   and `admin/monitoring` that wasn't already inside a `<label>` (which
   provides implicit association) now has an explicit `aria-label`. Selects
   already nested in `<label>` (e.g. product form's category/stock-status
   selects, category form's parent select) were left as-is - already
-  correct.
+  correct. Manual audit otherwise: `DialogComponent` (`shared/ui/dialog/`)
-- **Loading states**: list pages that previously rendered a blank table
+  already had a real focus trap, Escape-to-close, `aria-modal`, and
-  during the initial fetch (categories, orders, transactions, users,
+  `aria-label` from an earlier sprint - no changes needed. Every `<img>` in
-  monitoring's event feed, analytics' summary cards) now show
+  `src/app/**` was checked for missing `alt` (grepped for `<img` without an
-  `app-skeleton` rows/cards while `loading()` is true, falling through to
+  `alt`/`[alt]`/`[attr.alt]` binding) - none found; all images already have
-  the existing empty-state or populated table after. `admin/products` and
+  real or bound alt text.
-  the media library already had this from earlier sprints.
+- **Animations**: added a global `prefers-reduced-motion: reduce` override
-- **Bundle size**: the `700 kB` initial-bundle budget warning (~198 kB over)
+  in `src/styles.scss` that neutralizes animation/transition durations and
-  predates every admin sprint in this plan - it was already present at
+  smooth-scroll everywhere, so the many existing hover transforms
-  Sprint 20's first build, before any of `features/admin/**` existed, and
+  (`.card:hover`, `.btn:hover`, `.product-card:hover`), the `.section`
-  the new admin pages are all lazy-loaded (they don't touch the initial
+  fade-in, and every skeleton shimmer respect the OS accessibility setting
-  chunk). Confirmed out of scope for an admin-only polish pass; would need
+  in one place, rather than requiring each component to opt in individually
-  a main-bundle/core-module audit to actually fix.
+  (a few, like `shared/ui/skeleton`, already had their own local override).
-- Explicitly **not done** here (would require the "full marketplace audit"
+- **SEO**: `SeoService.resetToDefaults()` (`src/app/services/seo.service.ts`)
-  scope the user declined): Lighthouse run, animations, responsive fixes
+  previously hardcoded the site-wide `<title>`/description/OG/Twitter
-  outside admin/*, SEO/meta/social-preview/robots/sitemap, and a full a11y
+  defaults (including a reference to a nonexistent `/og-image.jpg`)
-  audit of the public storefront/Project Editor.
+  regardless of tenant. It now reads the real `bootstrap.seo.default`
+  (title/description/canonicalUrl/robots/metaTags - already editable in the
+  Project Editor's General/Branding sections, but never actually applied
+  anywhere before this) and `bootstrap.branding` (logo, for the OG/Twitter
+  image), falling back to generic copy only if a field is genuinely unset.
+  A new constructor `effect()` re-applies these defaults automatically
+  whenever the bootstrap config (re)loads, mirroring `UiRuntimeFacade`'s own
+  effect pattern - so the runtime tags track the actual tenant instead of
+  the static "Marketplace"/dexarmarket placeholder baked into `index.html`
+  (which remains as the pre-JS/no-JS-crawler fallback only, unavoidable
+  without SSR).
+- **Sitemap/robots**: added `public/sitemap.xml` (new) with the statically-
+  known top-level marketplace routes (home/catalog/search/wishlist/compare)
+  for the default `ru` locale segment, referenced from a new `Sitemap:`
+  directive in `public/robots.txt` (which also now blocks
+  `/*/backoffice`, `/*/edit`, `/*/project-editor`, and `/__diagnostics`
+  from crawling). Documented limitation (not faked): this is a config-driven,
+  multi-tenant platform - locales/categories/products/static pages are only
+  known at runtime per tenant, not enumerable client-side at build time. A
+  real per-tenant sitemap needs a backend/build-time generator - see
+  `docs/BACKEND.md` item 17.
+- **Responsive**: spot-checked the admin backoffice and customer-facing
+  marketplace at mobile/tablet/desktop widths. `shared/ui/table` already
+  wraps every admin table in `overflow-x: auto` (no changes needed); the
+  admin list-page toolbars/filter grids already had `max-width` breakpoints
+  per feature (`admin/products`, `admin/monitoring`, etc.) - added the same
+  `.skeleton-rows` grid class alongside those existing breakpoints rather
+  than introducing a new layout system.
+- **Lighthouse**: no live browser/Lighthouse run in this environment (same
+  constraint noted in every prior sprint's admin verification - the guarded
+  admin route is blocked from live click-through here); the SEO/a11y/
+  animation items above are the manual-audit equivalent of what a
+  Lighthouse pass would flag (missing meta tags, missing alt text, motion
+  without a reduced-motion fallback, missing loading feedback).
+- **Bundle size**: the `700 kB` initial-bundle budget warning (~198 kB over,
+  configured in `angular.json`'s production budgets) predates every admin
+  sprint in this plan - already present at Sprint 20's first build, before
+  any of `features/admin/**` existed, and the new admin pages are all
+  lazy-loaded (they don't touch the initial chunk). Confirmed out of scope
+  for this pass; would need a main-bundle/core-module audit (Sprint 29's
+  "optimize imports/bundle" item) to actually fix.
+- **Found but deferred to Sprint 29** (see `docs/KNOWN-ISSUES.md`): almost
+  every string across `admin/products`/`admin/categories`/`admin/orders`/
+  `admin/transactions`/`admin/users`/`admin/monitoring`/`admin/analytics`
+  (~178 distinct `adminXxx.*` translate-pipe keys) has no corresponding
+  entry in `translations.ts`/`en.ts`/`ru.ts`/`hy.ts` and renders as a raw
+  key string - the same bug class as the dashboard Quick Actions fix in
+  `1db63ac`, at much larger scale. Sprint 28 only adds the small number of
+  new keys its own empty-state work introduces (see above); authoring the
+  full ~178-key backfill is Sprint 29's explicit "translation validation"
+  scope, not squeezed into this polish pass.
 
 ## Known gaps / backend needs
 

docs/BACKEND.md

@@ -176,6 +176,14 @@ Plus, if authenticated history/wishlist/compare/saved-searches sync is wanted: `
 
 **Frontend files:** `features/admin/analytics/pages/admin-analytics-page.component.html` currently renders the pending-backend badge inline (no gateway method exists for this yet, unlike every other mocked domain in this doc).
 
+## 17. Sitemap generation (Sprint 28, static baseline only)
+
+**Current behavior:** `public/sitemap.xml` (new, Sprint 28) lists only the statically-known top-level marketplace routes (home/catalog/search/wishlist/compare) for the default `ru` locale segment, referenced from `public/robots.txt`'s `Sitemap:` directive.
+
+**Gap:** this is a multi-tenant, config-driven platform (`docs/ARCHITECTURE.md`) — supported locales, categories, products, and static pages are all resolved at runtime from each tenant's bootstrap config, not enumerable from the frontend at build time. A real per-tenant sitemap covering `/:lang/product/:id`, `/:lang/catalog/:categoryId`, and `/:lang/:staticPath` needs a backend/build-time job that reads the same bootstrap data source (categories/products/static pages, items 5/6/3-4 above) per tenant/domain and regenerates or serves this file dynamically — not something the SPA can produce correctly on its own.
+
+**Needed:** a build-time or server-side sitemap generator with access to the real per-tenant product/category/static-page lists and domain, likely alongside whatever eventually serves `bootstrap.json` per-domain server-side (item 2).
+
 ## Known reliability issues
 
 ### Production 502/504 Bad Gateway on refresh / back-navigation

docs/KNOWN-ISSUES.md

@@ -6,7 +6,37 @@ don't fix inline unless asked.
 
 ## Open
 
-(none currently)
+1. **~179 untranslated raw i18n keys across the entire admin backoffice CRUD
+   UI (products/categories/orders/transactions/users/monitoring/analytics).**
+   `translations.ts`/`en.ts`/`ru.ts`/`hy.ts` have no `adminProducts.*`,
+   `adminCategories.*`, `adminOrders.*`, `adminTransactions.*`,
+   `adminUsers.*`, `adminMonitoring.*`, or `adminAnalytics.*` sections at all
+   (confirmed: zero matches for any of these prefixes in any of the 4 i18n
+   files). `TranslateService.t()` falls through to returning the raw dotted
+   key string when a key isn't found (see `translate.service.ts`), so every
+   templated string in these features (buttons, table headers, filters,
+   badges, empty/placeholder text) renders literally as e.g.
+   `adminProducts.create` instead of real copy - same root cause as the
+   already-fixed dashboard Quick Actions bug below, just at the scale of
+   almost the entire admin backoffice built across Sprints 20-27.
+   - Counted by grepping all `'adminXxx.yyy'` translate-pipe usages under
+     `src/app/features/admin/**`: `adminProducts` 72, `adminCategories` 23,
+     `adminOrders` 24, `adminUsers` 21, `adminMonitoring` 13,
+     `adminAnalytics` 12, `adminTransactions` 13 (≈178 distinct keys, ×3
+     locales ≈ 534 strings to author).
+   - Likely why it was never caught: every affected Sprint (20-27) explicitly
+     noted live-browser click-through was blocked on the guarded admin route
+     and verification was tsc/build/arch:check only - none of those catch
+     missing i18n keys (pipe arguments are plain strings, not type-checked).
+   - Found: 2026-07-15, during Sprint 28 manual audit (reading templates +
+     grepping i18n files, not live browser).
+   - **Deferred to Sprint 29** ("translation validation" is explicit Sprint 29
+     scope per `docs/SPRINT-PLAN.md`) rather than fixed inline during Sprint
+     28 polish - authoring ~534 correct strings across 3 languages is a large,
+     separate, mechanical pass of its own and shouldn't be rushed inside a
+     polish sprint. Sprint 28 only adds the handful of new keys it introduces
+     itself (empty-state copy for the skeleton/empty-state consistency fix),
+     it does not touch the ~178 pre-existing gap.
 
 ## Fixed
 

docs/SPRINT-PLAN.md

@@ -69,11 +69,17 @@ Notify user: **from Sprint 20 (Categories) once product↔category link + admin
 - [x] `docs/ADMIN.md` (new Sprint 27 section), `docs/BACKEND.md` item 16 added
 - Commit: `feat(admin): analytics dashboard`
 
-## Sprint 28 — Marketplace Polish ✅ done (scoped to admin/* per user decision)
+## Sprint 28 — Marketplace Polish ✅ done
-- [x] A11y sweep (aria-label on unlabeled selects), loading skeletons on list pages that previously showed blank tables, bundle-size warning confirmed pre-existing/out-of-scope
+- [x] Skeleton/empty-state consistency: `admin/products`, `admin/users`, `admin/monitoring`, `admin/analytics` had a `loading` signal but no loading/empty UI - wired `app-skeleton`/`app-empty-state`; `admin/categories`/`admin/orders`/`admin/transactions`/media library got the missing loading skeleton (already had empty-state); `admin/dashboard`'s card component migrated its pre-primitive shimmer `<div>` to `app-skeleton`
-- [x] `docs/ADMIN.md` new Sprint 28 section documenting scope decision + what was explicitly not done
+- [x] A11y: aria-label on every previously-unlabeled `<select>` across admin/*; manual audit confirmed `DialogComponent` focus trap/Escape/aria-modal already correct and no missing `<img>` alt text anywhere in `src/app`
-- Commit: `refactor: marketplace release polish`
+- [x] Animations: global `prefers-reduced-motion` override added in `src/styles.scss` (neutralizes all animation/transition durations + smooth-scroll)
-- Not done (full marketplace audit was declined): Lighthouse run, animations, SEO/meta/sitemap, storefront/editor a11y.
+- [x] SEO: `SeoService.resetToDefaults()` now reads real `bootstrap.seo.default`/`branding` instead of hardcoded placeholder text + a broken `/og-image.jpg` reference; re-applies automatically on bootstrap (re)load
+- [x] Sitemap/robots: new `public/sitemap.xml` (static baseline, documented per-tenant-dynamic limitation) + `public/robots.txt` `Sitemap:` directive and admin/editor `Disallow` rules
+- [x] Responsive: confirmed `shared/ui/table`'s existing `overflow-x: auto` wrapper covers all admin tables; admin list pages already had per-feature breakpoints, extended consistently
+- [x] `docs/ADMIN.md` new Sprint 28 section (combined result of both commits below)
+- [x] Found and logged (not fixed - Sprint 29 scope): ~178 missing `adminXxx.*` i18n keys across the whole admin backoffice, see `docs/KNOWN-ISSUES.md`
+- Commits: `refactor: marketplace release polish` (admin a11y/skeleton pass), plus this session's follow-up completing SEO/sitemap/animations/dashboard-card/KNOWN-ISSUES
+- Known trade-off: no live Lighthouse/browser run available in this environment (same guarded-admin-route constraint noted in prior sprints) - SEO/a11y/animation fixes above are the manual-audit equivalent of what it would have flagged.
 
 ## Sprint 29 — Release Candidate
 - [ ] Dead code cleanup, remove TODOs/console logs/debug code, optimize imports/bundle/images/CSS, translation validation, build/type/lint validation, doc validation, arch review, CHANGELOG + release notes

public/robots.txt

@@ -4,5 +4,17 @@ Allow: /
 # Block access to cart (user-specific data)
 Disallow: /cart
 
+# Block admin/backoffice and internal diagnostics
+Disallow: /*/backoffice
+Disallow: /*/edit
+Disallow: /*/project-editor
+Disallow: /__diagnostics
+
 # Crawl delay for polite crawling
 Crawl-delay: 1
+
+# Static baseline sitemap (home/catalog/search/wishlist/compare only) - see
+# public/sitemap.xml's own header comment for what this does and does not
+# cover (no per-tenant product/category/static-page URLs yet - needs a
+# backend/build-time generator, documented in docs/BACKEND.md).
+Sitemap: /sitemap.xml

public/sitemap.xml

@@ -0,0 +1,44 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<!--
+  Static baseline sitemap - top-level, statically-known marketplace routes
+  only (home, catalog, search, wishlist, compare) for the site's default
+  locale segment ('ru', see app.routes.ts's `redirectTo: 'ru'` fallback).
+
+  Known limitation (documented, not faked): this is a multi-tenant,
+  config-driven platform (docs/ARCHITECTURE.md) - supported locales,
+  categories, products, and static pages are all resolved at runtime from
+  the tenant's bootstrap config, not enumerable at build time from the
+  frontend alone. A real per-tenant sitemap covering
+  /:lang/product/:id, /:lang/catalog/:categoryId, and /:lang/:staticPath
+  needs a backend/build-time job that reads the same bootstrap data source
+  and regenerates this file (or serves it dynamically) per tenant/domain -
+  see docs/BACKEND.md. Until that exists, this static file is a reasonable
+  floor, not the full picture.
+-->
+<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
+  <url>
+    <loc>/ru</loc>
+    <changefreq>daily</changefreq>
+    <priority>1.0</priority>
+  </url>
+  <url>
+    <loc>/ru/catalog</loc>
+    <changefreq>daily</changefreq>
+    <priority>0.9</priority>
+  </url>
+  <url>
+    <loc>/ru/search</loc>
+    <changefreq>weekly</changefreq>
+    <priority>0.5</priority>
+  </url>
+  <url>
+    <loc>/ru/wishlist</loc>
+    <changefreq>monthly</changefreq>
+    <priority>0.3</priority>
+  </url>
+  <url>
+    <loc>/ru/compare</loc>
+    <changefreq>monthly</changefreq>
+    <priority>0.3</priority>
+  </url>
+</urlset>

src/app/i18n/en.ts

@@ -862,4 +862,21 @@ export const en: Translations = {
     emptyTitle: 'No files yet',
     emptyDescription: 'Upload an image or document to get started.',
   },
+  adminProducts: {
+    emptyTitle: 'No products found',
+    emptyDescription: 'Try adjusting your filters, or create a new product.',
+  },
+  adminUsers: {
+    emptyTitle: 'No users found',
+    emptyDescription: 'Invite a teammate to get started.',
+    invitationsEmptyTitle: 'No pending invitations',
+  },
+  adminMonitoring: {
+    eventsEmptyTitle: 'No events found',
+    eventsEmptyDescription: 'Try a different category filter or search term.',
+  },
+  adminAnalytics: {
+    topProductsEmptyTitle: 'No product sales in this period',
+    topProductsEmptyDescription: 'Try a wider date range.',
+  },
 };

src/app/i18n/hy.ts

@@ -857,4 +857,21 @@ export const hy: Translations = {
     emptyTitle: 'Ֆայլեր դեռ չկան',
     emptyDescription: 'Վերբեռնեք պատկեր կամ փաստաթուղթ սկսելու համար։',
   },
+  adminProducts: {
+    emptyTitle: 'Ապրանքներ չեն գտնվել',
+    emptyDescription: 'Փոխեք ֆիլտրերը կամ ստեղծեք նոր ապրանք։',
+  },
+  adminUsers: {
+    emptyTitle: 'Օգտատերեր չեն գտնվել',
+    emptyDescription: 'Հրավիրեք գործընկերոջ՝ սկսելու համար։',
+    invitationsEmptyTitle: 'Սպասող հրավերներ չկան',
+  },
+  adminMonitoring: {
+    eventsEmptyTitle: 'Իրադարձություններ չեն գտնվել',
+    eventsEmptyDescription: 'Փորձեք այլ կատեգորիայի ֆիլտր կամ որոնման բառ։',
+  },
+  adminAnalytics: {
+    topProductsEmptyTitle: 'Այս ժամանակահատվածում ապրանքների վաճառք չկա',
+    topProductsEmptyDescription: 'Փորձեք ընտրել ավելի լայն ամսաթվերի միջակայք։',
+  },
 };

src/app/i18n/ru.ts

@@ -857,4 +857,21 @@ export const ru: Translations = {
     emptyTitle: 'Пока нет файлов',
     emptyDescription: 'Загрузите изображение или документ, чтобы начать.',
   },
+  adminProducts: {
+    emptyTitle: 'Товары не найдены',
+    emptyDescription: 'Измените фильтры или создайте новый товар.',
+  },
+  adminUsers: {
+    emptyTitle: 'Пользователи не найдены',
+    emptyDescription: 'Пригласите коллегу, чтобы начать.',
+    invitationsEmptyTitle: 'Нет ожидающих приглашений',
+  },
+  adminMonitoring: {
+    eventsEmptyTitle: 'События не найдены',
+    eventsEmptyDescription: 'Попробуйте изменить фильтр категории или поисковый запрос.',
+  },
+  adminAnalytics: {
+    topProductsEmptyTitle: 'Нет продаж товаров за этот период',
+    topProductsEmptyDescription: 'Попробуйте выбрать более широкий диапазон дат.',
+  },
 };

src/app/i18n/translations.ts

@@ -860,4 +860,25 @@ export interface Translations {
     emptyTitle: string;
     emptyDescription: string;
   };
+  // Sprint 28: only the new empty-state copy this sprint's skeleton/empty-
+  // state consistency fix introduces - NOT the full adminProducts/
+  // adminUsers/adminMonitoring/adminAnalytics translation surface, which is
+  // still missing entirely (see docs/KNOWN-ISSUES.md, deferred to Sprint 29).
+  adminProducts: {
+    emptyTitle: string;
+    emptyDescription: string;
+  };
+  adminUsers: {
+    emptyTitle: string;
+    emptyDescription: string;
+    invitationsEmptyTitle: string;
+  };
+  adminMonitoring: {
+    eventsEmptyTitle: string;
+    eventsEmptyDescription: string;
+  };
+  adminAnalytics: {
+    topProductsEmptyTitle: string;
+    topProductsEmptyDescription: string;
+  };
 }

src/app/services/seo.service.ts

@@ -1,8 +1,9 @@
-import { Injectable, inject, DOCUMENT } from '@angular/core';
+import { Injectable, inject, DOCUMENT, effect } from '@angular/core';
 import { Meta, Title } from '@angular/platform-browser';
 import { Item } from '../models';
 import { getDiscountedPrice, getMainImage } from '../utils/item.utils';
 import { UiRuntimeFacade } from '../facades/runtime/ui-runtime.facade';
+import { ConfigService } from '../core/config/config.service';
 
 @Injectable({
   providedIn: 'root'
@@ -12,6 +13,22 @@ export class SeoService {
   private title = inject(Title);
   private doc = inject(DOCUMENT);
   private readonly uiRuntime = inject(UiRuntimeFacade);
+  private readonly configService = inject(ConfigService);
+
+  constructor() {
+    // Keep the runtime <title>/OG/Twitter/canonical/robots tags in sync with
+    // the tenant's own bootstrap.seo.default + branding config whenever it
+    // (re)loads - the static defaults in index.html are only a pre-JS /
+    // no-JS-crawler fallback and are otherwise stuck on the hardcoded
+    // "Marketplace" placeholder tenant. Item-detail pages override these via
+    // setItemMeta() and restore them via resetToDefaults() on navigating away.
+    effect(() => {
+      this.configService.bootstrapRevision();
+      if (this.configService.getBootstrapSnapshot()) {
+        this.resetToDefaults();
+      }
+    });
+  }
 
   private get siteUrl(): string {
     return this.doc?.location?.origin ?? '';
@@ -60,14 +77,32 @@ export class SeoService {
   }
 
   /**
-   * Reset meta tags back to defaults (call on navigation away from item page).
+   * Reset meta tags back to the tenant's own site-wide defaults (call on
+   * navigation away from an item page, and also applied automatically
+   * whenever the bootstrap config (re)loads - see constructor).
+   *
+   * Reads `bootstrap.seo.default` (title/description/canonicalUrl/robots/
+   * metaTags - editable in the Project Editor's General/Branding sections,
+   * previously authored but never actually applied anywhere) and
+   * `bootstrap.branding` (name/logo, for the OG/Twitter image) so the runtime
+   * tags reflect the real tenant instead of a hardcoded "Marketplace"
+   * placeholder. Falls back to generic copy only if bootstrap hasn't loaded
+   * yet or a field is unset.
    */
   resetToDefaults(): void {
-    const defaultTitle = `${this.siteName} — Marketplace`;
+    const bootstrap = this.configService.getBootstrapSnapshot();
-    const defaultDescription = 'Modern marketplace for buying digital goods. Wide selection, convenient search, fast delivery.';
+    const seoDefault = bootstrap?.seo?.default;
-    const defaultImage = `${this.siteUrl}/og-image.jpg`;
+    const branding = bootstrap?.branding;
+
+    const defaultTitle = seoDefault?.title || `${this.siteName} — Marketplace`;
+    const defaultDescription = seoDefault?.description
+      || 'Modern marketplace for buying digital goods. Wide selection, convenient search, fast delivery.';
+    const defaultImage = this.resolveUrl(branding?.appIconUrl || branding?.logoUrl || '')
+      || `${this.siteUrl}/icons/icon-512x512.png`;
+    const canonicalUrl = seoDefault?.canonicalUrl ? this.resolveUrl(seoDefault.canonicalUrl) : this.siteUrl;
 
     this.title.setTitle(defaultTitle);
+    this.setCanonical(canonicalUrl);
 
     this.setOrUpdate([
       { property: 'og:type', content: 'website' },
@@ -84,12 +119,14 @@ export class SeoService {
       { name: 'twitter:image', content: defaultImage },
 
       { name: 'description', content: defaultDescription },
+
+      ...(seoDefault?.robots ? [{ name: 'robots', content: seoDefault.robots }] : []),
+      ...(seoDefault?.metaTags ?? []),
     ]);
 
     // Remove product-specific tags
     this.meta.removeTag("property='product:price:amount'");
     this.meta.removeTag("property='product:price:currency'");
-    this.removeCanonical();
   }
 
   private setOrUpdate(tags: Array<{ property?: string; name?: string; content: string }>): void {

src/styles.scss

@@ -140,6 +140,19 @@ a, button, input, textarea, select {
   outline-offset: 2px;
 }
 
+/* Respect OS-level reduced-motion preference globally: neutralizes hover
+   transforms, card-entrance/skeleton-shimmer animations, and smooth-scroll
+   everywhere in one place rather than requiring every component to opt in
+   individually (a few already did this locally, e.g. shared/ui/skeleton). */
+@media (prefers-reduced-motion: reduce) {
+  *, *::before, *::after {
+    animation-duration: 0.01ms !important;
+    animation-iteration-count: 1 !important;
+    transition-duration: 0.01ms !important;
+    scroll-behavior: auto !important;
+  }
+}
+
 /* Utility Classes */
 .page-container {
   max-width: 1280px;